Why HTTPS (SSL Certificates) Necessary

Google announced HTTPS as a ranking signal in its search engine ranking algorithm so in order to rank our websites faster it is necessary to have SSL certificates installed.

SSL certificates provide us Security, Trust and Credibility for our websites what actually SSL certificates do is.

Encrypts Sensitive Information

SSL Certificates Protect our customers’ data from prying eyes whether it be passwords, credit card details or other sensitive data of our users and customers on our website that is most important for us and for customers.

Provides Authentication

SSL Certificate Provides Authentication that  Ensures that you are sending information to the trusted servers and not imposters trying to steal information this makes sure for data to be sent before authentication.

Builds Trust

SSL Certificates Builds Trust Visitors trust your website more when they see visual cues like a lock icon or a green bar and will, therefore, be more likely to buy from your website.

Google’s Recent Changes can Affect You

Latest Google Chrome updates now show visitors a ‘Not Secure’ message in the URL if your website is not https (i.e. no SSL certificate). If it isn’t secure, visitors are more likely to refrain from entering information, making purchases or even signing up for your email list. Google will also rank websites without an SSL certificate lower on the search results page (SERP), affecting your SEO efforts, traffic and revenue at the same time.

HTTPS  and Digital Certificate Overview

The Certificate Transparency is an open source framework by Google that monitors and audits domain certificates. How? If you’ve recently surfed the Internet on your Chrome browser, you’ve probably noticed few icons or messages in the URL those work as an indicator about the domain or website there could be some icons as well describing the same one Like

Secure icon  The information you send to the site will be private info: The site is using a private connection. no one would be able to see the information you send through this site. Google suggests you can proceed to enter sensitive details, like passwords or credit cards on this website

Not Secure or Dangerous: Google suggests you don’t enter any private or personal information on this page. If avoidable, don’t use this site

Why does this all happen?

HTTP is Hypertext Transfer Protocol and the ‘S’ at the end of HTTPS stands for SSL (Secure Socket Layer). This digital certificate, if installed, activates a padlock and the HTTPS protocol which allows a secure connection from a web server to a browser. Without a digital certificate or an ‘HTTPS’ connection, Chrome will label the website as ‘Not Secure’ this proceeded from January 2017, Chrome has already begun flagging websites as ‘Not secure’ and by October 2017, all websites will be required to adopt the Certificate Transparency standard.

What does an SSL Certificate do?

An SSL certificate is a bit of code that secures sensitive information across different networks around the world. Even if your website does not request information like credit card details, SSL is still critical to your website.

Information is passed from computer to computer to get to the destination server. A computer within this network (between your computer and the destination server) will have access to passwords, account details, personal information etc. An SSL certificate encrypts that information so it is only read by the destination server.

What is encryption?

Encryption is a mathematical process of converting some data or information into code with the intent to prevent unauthorized access for that data or information. Actually, data is stored in a format that if accidentally someone can access it he would not be able to understand the data without decryption.

There are thousands of algorithms designed to encrypt data for its security as it has complex encryption so it is very difficult to decrypt it.

A number of bits build the size of the key. The bits can be 40-bit, 56-bit or 256-bit. Think of it as the combination number lock you’d use to secure your travel suitcase. A regular number lock has about 3 columns but imagine how much more secure it would be if it had say, 5 columns of numbers. Similarly with bits – the larger the key, the more possible the combination. 128-bit encryption is one trillion times stronger than 40-bit encryption.

To ensure your clients’ websites are marked safe, we strongly suggest installing SSL certificates all websites.

From a technical point, you can most definitely use an SSL certificate on your all hosting either it is VPS cloud or shared hosting plan but it depends on whether or not your provider allows it is something you need to find out.

All the Shared hosting services by SOFT SUNRISE support installation of Digital Certificates; bought either from us or any third party vendors.

In most of the cases, for the certificate installation to successfully work for your site, you’ll need a Dedicated IP address in that Shared hosting environment.

There is a variety of SSL certificates you can choose anyone but which one is better for you depends on your usage.

Three major types of SSL Certificates

  • Positive                  For those wanting to secure a single domain
  • Comodo                 For those wanting to secure a single domain
  • Wildcard               For those wanting to secure a single domain and multiple sub-domains

For more details about how to install and configure SSL Certificate see the next article about the details of installing SSL Certificates


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